What We Were Hired To Do, And What We Produced.

Toad Suck Harley-Davidson

We serve as the marketing and advertising agency for Toad Suck Harley-Davidson, running a continuous campaign calendar rather than a series of separate jobs.

A dealership does not have one campaign a year. It has a monthly promotion, a seasonal push, a service and parts message, an events programme and a manufacturer calendar to sit inside, and all of it has to appear on the floor, in the window, on the roadside, in the inbox and on social within the same week. A full year of this account runs to well over ninety individual designed pieces, each specified, produced and installed against a date.

Because we design, produce and coordinate installation ourselves, the dealership deals with one company for the whole calendar instead of an agency, a print vendor and an installer who each blame the other two.

Rock City Harley-Davidson

Campaign, design and print production work for a second Arkansas Harley-Davidson dealership.

Running more than one dealership account in the same state is a discipline of its own: the manufacturer material is shared, the market is adjacent, and the two stores must not end up advertising the same weekend against each other with the same artwork. We plan the calendars so each dealership keeps a distinct voice and the shared production volume works in both their favour.

Ft. Smith Harley-Davidson

Marketing and advertising support for a third Arkansas Harley-Davidson dealership, covering campaign material, printed signage and event promotion.

Three dealership accounts in one state is the reason our print buying behaves like an agency's rather than an end user's: we are specifying and placing recurring, scheduled runs across multiple client accounts, not buying one banner when we need one.

Bold Theatre

Marketing, brand and web for a performing arts company, plus the printed material a season actually runs on.

Theatre marketing has a shape that retail does not: every production is a new product with a fixed shelf life, and the campaign has to sell it before it opens or the seats are simply gone. We build the season as a single connected campaign so the audience earned by one show carries into the next, and we produce the posters, programmes and lobby signage in-house so the print budget stretches across the whole year.

The Rialto Community Arts Center

Marketing and advertising support for a community arts centre, covering event promotion, printed material and venue communications.

A community venue has the same marketing problem as a commercial one and a fraction of the staff to solve it. The work here is about building a system a very small team can keep running between our campaigns, rather than a set of assets that go stale the moment we stop.

Foundry Entertainment Hall

Brand, marketing and event promotion for an Arkansas entertainment venue, including the fundraising and sponsorship material a new venue needs before it has an audience.

Standing up a venue is a different job from marketing an established one. There is no mailing list, no photo library and no track record to point at, so the early material has to do the work that reputation would normally do. We build the identity, the sponsorship case and the launch campaign together, and we document the venue as it fills so the second year has assets the first year did not.

Secret Squirrel Films & Bold Studios LA

Our own production work and our affiliated Los Angeles company, covering narrative film, commercial and branded content, and corporate and documentary production.

This is where the company started in 2007 and it is still running. It is also the reason the agency side can do things a pure marketing shop cannot: when a client campaign needs a film, it does not go out to a production company, it goes down the hall.